About Us

“Joule” is a second generation family business, established in 1975, now managed by husband and wife team, Sanjay & Raji Pattni.  Having both come from generations of jewellers, they share great passion for exceptional jewellery design.  Their combined enthusiasm for the business has seen them successfully run boutiques from Mayfair to Hampstead.  Their knowledge and vision that has seen Joule transformed into a specialist “Bridal Boutique”.

Situated in the lovely, charismatic Flask Walk, in the heart of Hampstead,  London, Joule’s Bridal Boutique adds a touch of star quality to this leafy London suburb.  The Joule team ensures the boutique’s collections are unique and always, en vogue.

London’s only jewellery Bridal Boutique, Joule specialises in unique designer engagement rings, individual wedding bands for bride and groom, dazzling eternity rings and a beautiful selection of fine jewellery.  They have hand picked outstanding and represent exclusive brands.  Including British designers Ungar & Ungar, to LA based Tacori exclusively available at Joule in Europe. Tacori’s style is vintage with a modern twist and not surprisingly, the LA celebrity’s most coveted brand.   Joule’s collections are constantly evolving as they strive to source the most unique jewellery for their discerning clients.

Additionally, the two in-house designers offer a bespoke jewellery design service.  No commission is too big, too small or too complicated!

Joule is an intimate, family run boutique defined by its outstanding customer service.  
We look forward to meeting you and hope you’ll soon agree that the Joule shopping experience is simply a cut above the rest! – Raji, Sanjay & The Joule Team